In the context of Oklahoma City, David Stanley Ford is an automobile dealership at 39th and May.
Elsewhere, David Stanley Ford is a playwright, who has written an American historical drama I’d love to see: The Interrogation of Nathan Hale, in which the man who regretted having but one life to lose for his country reveals the last secrets of that life.
Since then, David Stanley the Ford dealer has sold out and acquired a Chevy store across town; he has long owned the Dodge dealership in Midwest City, which now carries all four Chrysler Group brands. And, reports the Lost Ogle, he’s been in deep doo-doo of late:
David Stanley Chrysler Jeep Dodge agreed to pay a $350,000 fine in March of 2014 for allegedly violating eight state regulations designed to protect consumers from misleading advertising practices.
According to this document that is just hanging out on the server at BartlesvilleRadio.com, the violations include deceptive, inaccurate and bait-and-switch forms of advertising.
The commercials in question ran in January 2014 and offered eye rolling, too-good-to-be-true, only-Grant-Long-would-fall-for-this deals that offered to pay $18,000 in the car buyer’s credit card debt if they bought a car.
If you have $18,000 in credit-card debt, why are you even thinking of buying a new car? Not that anyone at the dealership is ever going to ask you such a question, of course.
This story got no local coverage until TLO broke it, which just goes to show you:
That’s actually some delicious irony right there. While our TV news channels send their “In Your Corners,” “I-Teams” and “Consumer Watchers” to track down the contractor who didn’t finish a flooring job and ran away with some old lady’s hard-earned $1,000, the car dealership that advertises during the commercial break is using bait-and-switch advertising gimmicks and other deceptive tactics to lure consumers into high interest, ripoff, life-ruining auto purchases and loans. I guess never forget who the for-profit media really serves.
If you’re the audience, you’re the product: the station sells you to an advertiser. Your role is to shut up and keep watching and keep buying.
Perhaps David Stanley Ford ought to write a play about that.