Nissan says the Leaf has now sold over 4,000 copies, and has revealed a few bits of demographic information.
Of most interest to me is whether the buyers are using it as their primary vehicle or simply as a commuter/grocery-getter. Says Nissan, most of the buyers are getting by with just the Leaf, though 19 percent of Leafs share a garage with a Toyota Prius. And owners of other Nissan vehicles aren’t flocking to the Leaf: only 14 percent of Leaf buyers are previous Nissan owners. Clearly this is a case where product characteristics outweigh considerations of brand loyalty.
Range anxiety seems to be a minor concern at best: most Leaf drivers travel about 60 miles a day, well within the car’s range — in coastal California, anyway. In places where it gets really cold, the range is reduced a bit. (Damn you, laws of physics!)
The typical Leaf driver, says Nissan, has an annual income of somewhere around $140k, implying that he can afford the two grand for the 220/240V, 40-amp home charging station, which is twice as fast as merely plugging the car into the nearest 110-volt outlet. Then again, given the cost of living in coastal California — but never mind, we won’t go there.