Because it gets cold awfully damn fast? Well, there’s that, but this is a bit more germane:
There’s no question Facebook should have acted much sooner than it did. In case anyone who works for Facebook is reading this, let me clarify that by “act” I mean “act to address users’ privacy concerns, not act to spam our privacy all over the universe.” That said, I see merit to saying less now about what they might do now, and coming back with a much better product then. Talk about what you will do never carries much weight. Talk about what you have done, does. Take the Domino’s example. Does anyone seriously think it would have been a wise move for them to have publicly admitted a year ago that their pizza tasted like crap, and that they would be designing a new kind of pizza Real Soon Now, but won’t we please, please, pretty please with a cherry on top keep buying the old crap in the meantime? Or was it better to do what they did, and keep their new design under wraps until they actually had a better product to deliver?
First person who says “Thirty FarmVille updates, or it’s free” will justify that new theoretical “Dislike” button.