Once a year, Forbes takes a stab at determining the value of NBA teams, and this year, your Oklahoma City Thunder rank 18th out of 30, worth 329 million ForbesBucks (not to be confused with “Starbucks,” the currency of the previous franchise owner).
The numbers are here, and here’s my own backspin:
- Revenue was $118 million, $44 million of which came from ticket sales of some sort. (That’s just about a million dollars per game; home and visitors do not split the gate.) Operating income, calculates Forbes, is $22 million.
- Sort of verifying what ownership was saying about their previous digs: “Although the Thunder do not operate their arena, the team still gets roughly $20 million more in premium seating revenue a season from the Oklahoma City Arena than they took in from Key Arena in Seattle.” Um, yeah.
- One interesting stat is “player-costs-to-win ratio,” defined thusly: “A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average.” Playoff wins count double. By this metric, OKC pulled a stirring 158 for 2010, though this is likely to drop as core players fall off the rookie salary scale and start getting real money.
For a small-market team, not too shabby. The Thunder fall between the 76ers and the Wizards, neither of which have especially great records this year, but which operate in far larger markets.