As distinguished from “hygiene,” which is apparently not a factor here:
For those of us who are unhappily single, it can sometimes feel we’ve tried every trick in the book to find that special someone. If connecting over movies, books, or coffee has never panned out, there’s still one more thing you can try: smell.
Smell Dating is the creation of artists Tega Brain and Sam Lavigne, and works to match people up based on smell. Specifically, their smell after having not showered for three days. Really.
While the process may not be everyone’s cup of tea, it’s probably the most basic measure of attraction that exists. For $25, the participant gets a t-shirt, wears it for 72 consecutive hours, and sends it back. They’re then sent the t-shirts of ten other participants who also haven’t showered, and sniff away.
One might think that common sense — or common scents — would discourage potential participants.
Give the creators credit, though: they have the temerity to bill the service as “the first mail odor dating service,” and they’re actually using a .dating domain, the first such I’ve seen. So far they haven’t expanded beyond NYC, but it’s just a matter of time — hot, sweaty, crammed-into-close-quarters time.