We all waited impatiently for the return of Blue Bell Ice Cream after the Great Listeria Scare. And now that it’s (mostly) back — a few flavors at a time — a local supermarket chain is, for the moment, dropping the line for “unfair pricing.”
This isn’t the first time Crest Foods told a food producer to take their product and shove it, either:
A few weeks back, Nick Harroz’ Crest Foods in central Oklahoma posted a notice beside the pasta-sauce shelf to the effect that they would no longer be stocking the Classico and Ragú brands, owing to large price increases by Unilever, owner of those brands, which the store did not wish to pass on to shoppers. It’s easy enough to be cynical about this sort of thing, but Harroz has done this before, and almost invariably he’s gotten his way, or a reasonable fraction thereof, which is how he manages to keep his prices around the Walmart level without going all, well, Walmartish on us: he’ll take on anyone up to and including mighty Coca-Cola.
Harroz died last year at 94, but it’s pretty clear that the store plans to follow his plan. And this, too, shall pass, once Blue Bell gives in — which they almost certainly will.