Evidently they were told this would improve office morale:
David Taylor, a business psychologist, told workers at design and marketing onebestway, in Newcastle upon Tyne, that a Naked Friday idea would boost their team spirit.
He was called in to help the firm after six staff members were forced into taking redundancies at the start of the credit crunch.
Mr Taylor told them that, by stripping off their clothes, staff could also strip away inhibitions and talk to each other more openly and honestly.
He said: “Inviting an organisation to go naked is the most extreme technique I’ve used. It may seem weird but it works. It’s the ultimate expression of trust in yourself and each other.”
This implies that there exists at some base level a degree of trust which needs just a little help to blossom, a premise which is difficult to defend in some of our more dysfunctional organizations, where being stabbed in the back is unusual only because it’s not actually in the front.
Besides, I suspect ulterior motives:
The experiment in April was filmed for a one-off TV show, Naked Office, to be screened on July 9 on cable channel Virgin 1.
If you’re going to try this at your workplace, here’s a hint: Towels. On the chairs. Especially the leather chairs, if you have any.