The flip side is that as things have grown, so has the amount of confusion caused by the name Dale Earnhardt Jr Jr. Some of it is no big deal and easily cleared up. But sometimes we get sad and bizarre requests sent to our social media sites or emailed to people we work with. We’ve had people drive long distances to shows only to be disappointed when they realize it’s a neurotic Jew and wild haired gentile from Detroit they’ve paid to see. A number of times now we’ve received hope filled inquiries from people who have dying relatives that only want to meet Dale Earnhardt Jr (the driver) before they pass. Those sorts of interactions feel a little voyeuristic and eerie, and even attempting to simply clarify the situation means you’ve added a moment of embarrassment to someone’s day when they’re already going through a lot.
We recognize that we created this situation and that the name has been a part of getting to where we are now. It stirred up some attention for us in the modern internet world of over-stimulation, and we aren’t complaining about any of it — good and bad. The name has become its own personality, though. Almost another member of the band.
But as time has passed, we have grown into ourselves, both as artists and individuals. Each of our perspectives have gotten stronger, and we’ve found that there is no longer room for a third, ubiquitous member of the project.
So recently, after a lot of thought and discussion, we made the decision to shorten our band name to the much more brief moniker of …
The band still has an eye for the incomprehensible, though, as witness their video for the 2015 single “Gone”:
I remain a fan.