Regular readers will have seen this paragraph at least twice:
The Dodge La Femme was as capable as any top-line Dodge of that era, but it was glitzed up with Detroit men’s ideas of girliness, with “accessories” such as a rain hat, bag and umbrella, which stored behind the front seat. The La Femme moved a mere 2500 copies in two years, or about as many workaday Dodges as fell off the transporter on the way to the dealership.
I was following up stuff from yesterday’s Lawrence Welk item, mostly out of the hope that there might be some Rule 5-worthy photos of Alice Lon, who served as Welk’s Champagne Lady for about four seasons, only to be sacked for excessive display of cheesecake. Accounts vary as to the nature of her offense and the timing of her dismissal. Drew Mackie sums up the story this way:
It seemed that Lon crossed her legs while sitting on a desk, exposing maybe as little as a knee. In Welk’s eyes, this turned his show down from a family-friendly hour of music and bubbles into a raunchfest. I was surprised. As far as the evolution of American sexual mores, 1959 is not really all that long ago, and yet this poor woman lost her job for showing off her legs, possibly accidentally.
Which was odd, since two years earlier, Richard Diamond’s secretary Sam — originally played by Mary Tyler Moore — showed off nothing but her legs: you never saw her above the desk, though you’d occasionally hear her voice.
How these two unrelated items are connected: Alice Lon once did a print ad for the Dodge La Femme. It’s not particularly raunchy:
Drew Mackie quips:
I can only hope that at least one man at some point was stranded with only a La Femme to drive to safety. Ha ha. Mortification.
Given the assiduousness with which males of a certain mindset avoid “girl cars,” even today, “mortification” is just about right.
In the meantime, here’s a bunch of Alice Lon photos.