The state of blogdom hasn’t changed much since the Silurian Period, notes Robert Stacy McCain:
Brains, talent, hard work and persistence ultimately win out in any competition, and the losers go home. That’s what has happened in the blogosphere since the Gold Rush days of the Great Blogging Boom. (Aside: When was ’49 in that analogy? That is to say, was the boom year 2002 or 2005 or 2006?)
I’m on record as dating the Beginning of the Boom to September 12, 2001: once we’d grasped the enormity of the horrors the day before, a lot of us felt the need to speak up.
Were I to go strictly by the spinning of my own SiteMeter, I’d have to say 2005; I was pulling about 700 visitors a day back then. Today, I’m (mostly) below 500, but I have more than 200 folks pulling the feed, none of whom advance the meter one whit, so apparently my traffic has stabilized over the past half-decade. Then again, someone with no traffic enjoys, or perhaps resents, the same level of stability.
As I have often pointed out, the people who are most successful in the blogosphere don’t match the popular stereotype of dropouts in pajamas ranting from their mother’s basement. They are people of considerable professional accomplishment in their offline careers, often with advanced degrees and specialized knowledge that is their stock-in-trade online. (I’ve never met Eugene Volokh, but if I did, I’m pretty sure he wouldn’t be wearing pajamas.)
I don’t think of myself as being especially accomplished in Real Life, at least in terms of Bacon, Bringing Home Of, but I’ll cop to “specialized knowledge”; as I no longer have to remind upper management, my particular skill set is pretty close to unique. Perhaps in reaction, I play the generalist on line, offering a hint of this and a smattering of that. And I haven’t owned any actual pajamas since the late 1960s, but that’s another matter entirely.
Winners win and losers lose, and self-publishing software has not changed that fact, except to allow some people to succeed as writers who did not previously have the opportunity to write professionally.
And while I’m not anywhere close to having a book deal or anything like that, I figure I’ve carved out my own little niche here, and as I said in the waning days of 2010: “[I]n a decade and a half of slogging away at the keyboard — and the same keyboard at that, I’ll have you know — I personally have gone from having no influence whatsoever to having extremely little influence. To me, that’s a major upgrade.”