[G]uys have only a few square inches to scrape off every day, if they bother to scrape at all.
Movember — the non-profit effort to get guys to let their mustaches grow to raise money for prostate cancer research — got some of the blame for softness in razor sales when [Procter & Gamble] reported financial results [Friday]. In an earnings briefing with reporters, P&G Chief Financial Officer Jon Moeller blamed the razor market’s “contraction in developed regions” cited in P&G’s press release in part on “reduced incidence of facial shaving, and that was exacerbated by the quarter we were just in because of the prostate-cancer related movement in North America not to shave facial hair in the month of November.”
That “reduced incidence” seems to apply to all twelve months, in fact:
Consumer Edge Research analyst Javier Escalante said in an email that Movember “possibly contributed,” but that long-term decline in shaving frequency is the real issue. A Consumer Edge report Jan. 22 found average shaving frequency declined from 5.3 to 4.6 times weekly in the U.S. between 2000 to 2013, particularly in the 18-to-24 age group, where it fell from 4.5 to 3.4.
To contribute a lone data point of my own: 5.9.
(Via this Virginia Postrel tweet.)