Our plan is to recruit and run 400+ candidates as a single, unified, presidential-style campaign. This allows us to:
- Actually turn out millions more to vote in their midterm elections, which usually have extremely low turnout. One big campaign for a Brand New Congress will attract enough media attention, volunteers and grassroots donations to overwhelm those no-name, sold-out, unpopular incumbents.
- Focus the grassroots energy and funding into one, big goal. It is possible to defeat incumbents backed by a few wealthy individuals if we have millions of people working together, but only if those millions are concentrated.
- Gain huge economies of scale in advertising, direct mail, and staffing.
- Use one constantly-improving campaign infrastructure as we move from election to election.
- Have candidates without a lot of wealth and with no campaign experience run a sophisticated campaign by simply plugging into our well-oiled campaign machine.
There is, of course, a formal organization, sort of:
Right now, a political action committee called Brand New Congress is accepting contributions to support travel costs and to pay stipends for a handful of organizers. Zack Exley, a former Bernie staffer, is the treasurer of the PAC and works on Brand New Congress as a volunteer. Once we have our candidates, formal decision making and fundraising will flow through them, with the PAC probably being dissolved. We are required to have a PAC to accept funds and spend money toward electing federal candidates.
Well, at least this will be interesting.