As the phrase goes, first you have to get their attention:
Project Mermaids was started in 2012 by celebrity fashion photographer Angelina Venturella and acclaimed underwater photographer Chiara Salomoni who share the same passion for photography and preserving the ocean. The goal of Project Mermaids is to bring awareness as to how precious the ocean and beaches are and to keep this beautiful environment healthy and clean. 50% of the proceeds are going to be addressed to the save our beach foundation.
To help raise awareness, Project Mermaids is capturing celebrities in mermaid form working with The Mertailor Eric from Florida, which is making and donating the tails for our models. The Foundation has gone viral with over 221,000 followers on Instagram and has continuous growing awareness of their efforts.
My attention was gotten Friday night, with the appearance on Instagram of actress Paris Berelc, top and tail intact:
Suddenly I feel I ought to reach out to Tom Hanks.