Infiniti, which has done more to sully the fine art of model naming than any automaker not named Cadillac — it’s probably no coincidence that both Cadillac and Infiniti have had Johan de Nysschen running them, and apparently nobody dares mess with the Johan — has decided that we dumb Americans can’t tell the difference between a front-wheel-drive sedan and a jacked-up AWD pseudo-crossover using exactly the same bodyshell:
Though Infiniti will sell its new Q30 hatchback and QX30 crossover as two distinct models elsewhere in the world, the cars will be sold in the U.S. only with the QX30 badge. The cars are already basically identical, and the new naming strategy will help prevent any confusion between the Q30 and QX30 on our shores.
As a result, there will be three versions of the 2017 Infiniti QX30 in the US: Two front-wheel-drive models, matching the Q30 sold overseas; plus one all-wheel-drive version with a higher ride height that aligns with the global QX30.
I suspect this is being done, not so much to defuzz the brand image, but to justify even higher prices for the fake-SUV version: if they’re all the “same model,” buyers won’t even flinch at a $15k difference between top and bottom of the line.
And I’d still rather have the QX50, the wagon formerly known as EX35, comparatively lacking in upjacking.