Lauren Faust, among my personal heroines — it’s that whole My Little Pony: Friendship is Magic thing — tells the story of how she got from shy-ish kid to animator at Sony Pictures, and while her CV is packed with all sorts of stuff, pony-related and otherwise, this is perhaps the most pertinent quote:
I started developing cartoons and series for girls. I would pitch shows to executives at different studios, and people would really like the stories and really like the characters, but then tell me, “We don’t want shows for girls.” They were attributing the poor performance of these shows to the gender of the target audience instead of to the quality of the shows. It was like banging my head against the wall; I just couldn’t get through.
Faust says she basically aimed MLP:FiM at her inner eight-year-old girl, which may explain why it was so well received by yours truly, inhabited by an inner nine-year-old girl. Her current project at Sony is the retelling of the tale of Medusa.
(Via Cartoon Brew.)