For a limited time, Harujuku, Japan will have its very own My Little Pony-themed cafe. The restaurant will be serving up colorful dishes with pictures of ponies emblazoned right on the food. Diners can enjoy ponies both new and old, with characters from generations one and four.
Besides themed food and menus, there’s also a giant mural on the back wall and cut-outs to pose with, and pony dolls and stuffed animals are scattered around the establishment. Before you leave, you can also buy themed merchandise like notebooks and keychains.
The most expensive item on the menu is around $11; T-shirts and such run $20ish. (Yen exchange rate may vary.)
Assuming there were no logistical problems, would you take a date to this place? (There is, of course, no point in asking me this.)
We know that Celestia and Luna are over a thousand years old: Luna spent a thousand years in exile, and she’s the younger sibling. What canon doesn’t say is how long they can live; fanfic writers generally work from the premise that there is no upper limit, but tend to shy away from the word “immortal.” Then again, some try to subvert the trope:
“Well, I was wondering. Just how immortal, if that’s the word, are you and your sister anyway?”
Celestia shook her mane, and he imagined he saw a map of the sky just beyond her head. “Having reached physical maturity, Luna and I do not age in the usual sense. But we know that there are forces in the Universe capable of taking us down.”
He nodded, remembering an incident at a previous Canterlot wedding.
“Which is why we shy away from the word ‘immortal’; it implies that we can survive anything, an implication that has some basis in reality, but one I would not like to put to the test.”
At the end of the third season, Twilight Sparkle ascended to alicornhood: she may not have the sheer size of the sisters, but she is presumed to have the same physical attributes, to include, though canon doesn’t say so, that indefinite lease on life.
Which creates a problem: what happens when she inevitably outlives all her friends?
I tucked a link to this in an earlier post, but inasmuch as this scenario is still haunting me, I’m going full Captain Obvious here:
I wept for rather a long time.
Eventually I did regain my composure. I sought out, and purchased, the two musical selections, both composed by Thomas J. Bergersen, before I realized that owning copies of these tracks meant I get to remind myself of this story, to relive my sorrow, that much more often.
In some ways, this is the most “me” thing I’ve ever done.
There’s plenty of disagreement among fanfic writers in the My Little Pony: Friendship is Magic universe as to how much a bit “really” is. Better we should ask the basis for those bits, inasmuch as our own humanoid currency is sort of questionable these days:
[W]hen you hold cash, it’s supposed to lead back into something tangible. Whatever someone has assigned value to and can’t readily be carried, portable money substitutes for. Precious metals, for whatever reason someone decided they were worth something. Jewels, perhaps. (Humans have a certain weakness for shiny objects. Ravens with slightly improved grasping digits and lower impulse control.) You can’t ask the government for that backing material any more, at least locally. There are still silver certificate bills in circulation — they were supposed to be pulled, but collectors and dusty rainy-day stashes occasionally release a bill or two — but unless they’re crisp enough to resell as that collectible, they can only be used for their face value. The value we’re all basically lying to each other about because as long as we all lie, the system remains more or less intact.
Once upon a time, the United States ran on silver. Then gold. (Today, possibly debt.) The currency must lead back to something, even if that thing doesn’t exist.
And what might that thing be in Equestria? Think power. Herewith, a possible basis:
If the name “bits” hadn’t been assigned to us, I would count Equestrian currency in sols (or lunes). Because there are times when currency leads back to labor. You clear my fields for eight hours and I’ll give you four chickens. However, I really don’t feel like keeping those clucking menaces around, so here’s a piece of paper which you can present to a man in town, and he’ll give you the chickens for me … on such small things do economies grow.
And the ultimate labor is that which makes Sun and Moon keep working.
What’s Equestria’s ultimate promise to the world? We will keep the cycle going. And that’s about as strong a backing for a monetary system as you can ask for.
So if I was working on this, I would have the money powered by pony labor, with the sisters at the top of that scale. Ultimately, money is traded out to the other nations with the understanding that the palace will maintain the orbits. Oh, there are other forms of ponyhours being traded out: send us these goods and we’ll dispatch pegasi to adjust your weather system. Access to magic — especially that which the other species don’t have — gives a nation some powerful leverage in the world economy, although some of that is countered by what said other species can bring to the table. But at the far end of the chain … there is a simple promise. What backs Equestria’s economy is the most fundamental labor to exist in that world, performed four times per cycle — or there is no cycle at all.
If this doesn’t make sense, imagine trying to explain currencies in this world, most of which have value only because large institutions with stores of arms say they do.
Hasbro, having learned that it can easily sell stuff with double-digit price tags to pony fans, is now upping the ante:
The newest line of My Little Pony toys is definitely not for kids.
Hasbro Inc. and Integrity Toys, Inc. are collaborating on a “high end collectible” series called <3 My Little Pony, exclusively designed (and priced) for adult fans of My Little Pony: Friendship is Magic. These fans are colloquially called Bronies, a mostly adult, male Internet-spawned fandom with an unusual cultural position which is nearly as mainstream as My Little Pony itself.
And I suppose it’s nice to be acknowledged:
“There’s a tremendous adult market,” Integrity Toys spokesperson Carol Roth said in an interview… “The reality is most My Little Pony collectors are in their 20s to 60s and possibly even older than that.”
Well, we do have more disposable income than do the grade-school girls in the putative target audience.
With My Little Pony: Friendship is Magic just beyond halfway through Season Five, with the sixth season already graven in stone and probably already storyboarded, this is about the point where you start to wonder: do they start going through the motions, or are they going to try to keep cranking up the brilliance?
“Rarity Investigates!” pretty well answered that question, for now anyway, in favor of that second alternative: I continue to be delighted by the show’s sheer audacity. This isn’t the first time MLP:FiM has tried to solve a mystery, but I wouldn’t have expected it to go almost totally noir — though Rarity, Celestia knows, is as fatale a femme as you’ll find in Equestria. William Anderson’s background music, as always, was on point, and while I had turned to take a sip of a minor libation, I heard the subtle strains of a muted trumpet. Perfect, I thought, and turned back to the screen to see this:
Of course they did. (Anderson played it himself, I’m told.) And they even replaced the outro theme with more of the same. The subtween girls at whom the show is officially pitched are getting all sorts of unexpected cultural familiarization beyond merely “buy these toys”; the rest of us simply smile a lot.
Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender. In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not. Historically, guests have told us that sometimes for example, when shopping for someone they don’t know well signs that sort by brand, age or gender help them get ideas and find things faster. But we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.
This may benefit the 13-year-old boy who shudders every time he enters the pink aisles full of Barbie and Dora. But that boy isn’t me, and I’m figuring Hasbro will take this in stride:
To stay alive in marketing is to stay ahead of the game. Target may not have shifted the game in any noticeable way, but it has definitely “planted the plunderseeds” for the future. It’s possible that Hasbro’s future toy designs will have a little less pink and white than today’s designs. It’s also possible that nothing is going to change, and Target might roll back their choice in the coming years if it makes shopping more confusing and unfavorable towards its customers. However I have faith that Target’s choice is the beginning of something huge. Whether it’s the discussion of the social stigmas surrounding children’s toys, or an outright challenge to those by one toy company at a time, I can’t wait for what happens next.
Trust me on this: if the kids are along for the shopping trip, they’ll find the toys they want, whether you want them to or not.
(If you’re not familiar with the concept of the blind bag, this will help.)
Weighs 60lbs plus or minus ten, is 5ft 8in tall, has a wingspan of 108 inches, has a horn nearly 2ft long, required around 25ft of PVC pipe to prop up, took up over 50lbs of stuffing, needed 18 yards of fabric, took countless hours of time over many months, and tested my limits of what I thought plushingly possible. Her regalia is made of EVA foam and lined with a soft red fabric, with custom handcrafted plastic gems. Her body and mane are made from minky, her cutie marks and irises are embroidered. And yes it was a pain embroidering a cutie mark 10 inches wide!
I have no idea how much this actually cost to produce, but hey, I don’t actually need a new car right now.
When there’s a new episode of My Little Pony: Friendship is Magic, there’s a manic Fark thread to discuss it, and inevitably thread drift is measured on the tidal scale. This week’s thread produced an utterly irrelevant but sort of amusing graphic, of Lyra Heartstrings sitting in the back seat:
Which proves, I suppose, that it’s possible to get down on Saturday, if you get up early enough.
Ray Kurzweil, a smart guy who talks a lot about what may (or may not) happen in the future, suggests that human beings will develop computerized personal assistants that will be able to read hundreds of millions of web pages in just a few seconds.
Twilight Sparkle is a few seconds ahead of you, Ray:
Although a computerized personal assistant probably should not be the size of a Costco.
I can imagine a Brony scholarship … where maybe I get to give scholarships to the people who drew the cutest fanart or made the fan-drawn comic that made me laugh the hardest. Darn it, why isn’t that a thing?
The Brony Thank You Fund is now raising funds to start a permanent animation scholarship to Calarts, the school where such people as Lauren Faust, Craig McCracken, and Tim Burton got their start, among many, many others.
[T]ry to remember that 99 percent of the people around you are just people trying to get by. They are like you: all the colors of dirt, from pale dry dust to red clay to dark loam and everything in between. They are gay and straight and not-all-that-interested, religious or atheistic or doubting; they are happy and sad, angry and calm, often opinionated; they are clever and dull, amusing or scary or pitiable. Each one of them has got the same one vote you do and there are no prizes to be won in this life or any other by treating any of them badly.
Then again, where would they put an airport? Canterlot’s built onto a mountain, fercryingoutloud: no place for a runway. Cloudsdale? Naw, the planes would just crash through the clouds. Or perhaps that long stretch of nothing southwest of Canterlot on the way to Ponyville…