Woot yesterday was selling a home security system, festooned with no fewer than four video cameras, and this was their pitch:
Big Brother is absolutely watching. You might as well stop fighting it and just watch him right back.
Look, that Orwellian nightmare has come and gone. We’re in a place Georgie-boy never even DREAMED about. Privacy is gone, and we gave it up willingly for likes and stars and upvotes. So why fight it? This is the world we want! Get some cameras and join in!
With a security system, you’ll be able to see the world around you. Your friends, when they’re line-of-sight. Your family, when they wander around the yard. Total strangers, when they walk within range. It’s the very same power every government has, only on a smaller scale. Why, with a little practice, maybe you can even zoom in and read the paper over your spouses’ shoulder!
Don’t be afraid of Big Brother. Be his ally! Lament the privacy that’s now long gone by treating yourself to a nice security system and become part of the system. It’s not so bad, as long as you stay out of Room 101.
This is of course snark, as Woot cranks out for every product it sells, but that one line in the second paragraph is just a hair chilling: “Privacy is gone, and we gave it up willingly for likes and stars and upvotes.” Now you know what we truly value.