In June of 2010, Amazon moved one step closer to Total World Domination by buying Woot from founder Matt Rutledge for somewhere in the low nine figures. Rutledge eventually wearied of being a cog in the Bezos machine, and decamped in 2012 to found Mediocre Laboratories, floating several ideas, one of which was code-named “Pavlov”: “The simple fun of a single daily event store went downhill with the added clutter of selection — is a rebirth possible?”
It is. Rutledge shelled out moderately big bucks for meh.com — we said “meh” — and resumed doing what he presumably loved best. If anything, it’s even more barebones than the original Woot. From the FAQ:
Q: Ok, got it, simplicity and focus, one thing for sale each day, no hype, a community. So where do I follow you, like you and sign up for daily emails?
A: You don’t. If you want to find out what’s for sale, come to the site. Shit, meh.com is a 3-character domain, just type it in already.
Shipping remains $5, but new products now come on at midnight Eastern time instead of Central. And Mediocre is “concocting other experiments to rid you of excess cash,” perhaps as elegant as Rutledge’s Kickstarter for the site, which raised $14,000 in four days.
What you want to know, though, is this: Do they still have the infamous, um, Bags? Yes, they do.