Tumblr’s explicit-content rule, as revised last summer:
I marked my blog as explicit. What happens now?
Now you can be sure that only suitable audiences are seeing your content. Blogs that are marked explicit are kept out of search results for people in Safe Mode. Anyone viewing your blog on the web will have to be logged in (with safe mode off) to see it.
Not sure enough, apparently. Beginning too soon, Safe Mode will be the default:
Tumblr sent an email to all users over 18 years of age who hadn’t already turned safe mode on, reminding them that the feature exists. The message doesn’t explicitly state that the setting is turning on by default; only that Tumblr wants to “make sure everyone has the chance to try it out.”
This is, of course, disingenuous as hell.
The site’s been a “complete loss” for adult content creators, Bacchus said, ever since Tumblr made it so that blogs flagged as NSFW were no longer indexed by search engines or Tumblr search anymore. “All this [Safe Mode update] does is make adult content even less visible INSIDE the walled garden that adult Tumblr has already become … Tumblr is dead media as far as I’m concerned, from an adult-industry perspective.”
Robert Stacy McCain, chronicler of the Tumblrinas, must be notified at once.