18 June 2003
Tracking the elusive Expert
Susanna Cornett examines the process by which Those Other Media locate experts to consult, a process which lately is beginning to include the browsing of blogs. And at some point she said this:
I think newspapers shortchange themselves by not knowing more about their own journalists, who are natural resources for a media outlet. For example, with my educational emphasis on criminal justice, I'd be a natural to cover crime, law enforcement and other such topics. But I'm also a quilter, a cross-stitcher, an avid reader of romances, mysteries, sci fi, fantasy and cooking magazines, and a pretty decent Southern cook. I have a pretty good working knowledge of the Bible, I know something about what it's like to move from a rural area to a dense urban setting, I negotiated by myself for my first new car, and I love Bluegrass music. None of those things are evident from my professional qualifications. But all of those areas might be covered in the pages of the local newspaper, and while I wouldn't necessarily want or be asked to cover any of them I would be a very good resource for a journalist writing on any of them.
And after reading that for the second time, it dawned on me that this same list could make for a fairly compelling personal ad as well.
Not to suggest anything; I'm just saying.