29 July 2003
The ad text itself was nothing especially remarkable:
Be a part of the St Louis Blogging Community · Join in forum discussions · Meet new friends at the blogger get-togethers · Become part of the ever-growing blogger community
What makes this ad for stlbloggers.com unusual is that it appeared, not online somewhere, but in print: specifically, in last Wednesday's edition of the Riverfront Times, the St Louis alt-weekly. There's also an ad by their hosting firm, bloghorn.com, which describes the experience as "hot and exciting like frying bacon in the nude," a situation sort of familiar to some of us.