18 November 2005
With just a hint of freon
Normally, I pay no attention to vodka. (Well, there was that time I blended it with milk of magnesia, thereby producing a Phillips screwdriver, but you don't want to hear about that.)
Vodka used to be something you thought of as Russian. Nowadays, you buy a bottle labeled "Old Russia" and it comes from Oklahoma. So I'm not surprised that the Kiwis would get into the act, but this ad for New Zealand's 42Below vodka [link includes Flash video] is completely wack. Not that there's anything wrong with that.
(Title poached from Lileks, who once characterized one of those superpremium vodkas as "a lovely marriage of velvet and freon.")Posted at 6:16 AM to Say What?