13 January 2006
Will Mr. Six retire?
Buried in a story about the shuffle on the Six Flags board of directors was this bit of alarming news:
Six Flags said it signed OgilvyOne Worldwide to enhance direct and interactive marketing efforts nationwide. The company also said it would put its advertising contract with Michigan-based W.B. Doner & Co. up for review. That contract expires in June.
Mike Antinoro, executive vice president for entertainment and marketing, said Doner has helped create brand awareness for Six Flags. The agency developed a campaign around the popular Mr. Six character.
"We're now in the process of analyzing every aspect of our business, and we're looking forward to Doner's participation in the process as we investigate how to most effectively build on this awareness," Antinoro said in a statement.
"Put up for review," to my mind anyway, translates as "Gawd, this stuff sucks."
I'm thinking old man Six is about to be put out to pasture.Posted at 9:56 AM to Dyssynergy