On the wings of a light-green bat

As reported here, fall 2005:

Chevrolet has put out a little twelve-page booklet which I found glued to the inside of one of the car mags this month. It’s called MEN, WOMEN AND THE TRUCK, subtitled A RELATIONSHIP HANDBOOK, and the bow-tie boys have managed to work in just about any vehicle-related sexual stereotype you can think of. I mean, here’s the opening: GIRLS PLAY WITH DOLLS. BOYS PLAY WITH TRUCKS. LET’S START THERE.

Here’s one they missed — or maybe were saving up for this year:

Rear view, 1959 Chevrolet

I’m pretty sure Manny, Moe and Jack had something to keep your beverage in place in 1959, even if you had a front bench seat.

On the Blatant Sexism scale, this ranks as exceedingly minor, but you’d think Government Motors would be wanting to avoid even the slightest appearance of such, at least until the stock offering is done.

(Via I See Invisible People.)

1 comment

  1. fillyjonk »

    18 September 2010 · 8:41 am

    I’d be willing to bet that the answer to the question (about cup holders and poodle skirts) would be a resounding NO for most of the men that are allegedly in GM’s current demographic.

    From what I have read, they were actually popular for only a short time in the late 1950s, and by ’59 or so were considered passe and somewhat goofy. So, for a guy to have had a car, and a girlfriend in a poodle skirt, he would have had to have been 18 or so in 1958 – meaning, born in 1940, meaning he’d be 70 today. At least.

    Oh, wait. That explains it. That explains all the GM pickups that pull verrrrry slllllooooooowwwwwllly onto the interstate ahead of me, never going over 45, and with their left blinker going the whole way.

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