Chevrolet has put out a little twelve-page booklet which I found glued to the inside of one of the car mags this month. It’s called MEN, WOMEN AND THE TRUCK, subtitled A RELATIONSHIP HANDBOOK, and the bow-tie boys have managed to work in just about any vehicle-related sexual stereotype you can think of. I mean, here’s the opening: GIRLS PLAY WITH DOLLS. BOYS PLAY WITH TRUCKS. LET’S START THERE.
Here’s one they missed or maybe were saving up for this year:
I’m pretty sure Manny, Moe and Jack had something to keep your beverage in place in 1959, even if you had a front bench seat.
On the Blatant Sexism scale, this ranks as exceedingly minor, but you’d think Government Motors would be wanting to avoid even the slightest appearance of such, at least until the stock offering is done.
(Via I See Invisible People.)