Boobie-Thon 2010 is under way, and as always this is the ninth version it’s a surprisingly simple drive that raises more money than you’d think. (The take for the first eight years ran upwards of $60,000.)
As part of the deal, you get to see some perfectly nice racks and some imperfectly-nice racks, and you get to pass some cash to Susan G. Komen for the Cure. (There is a parallel drive for cleaning up the Gulf Coast; you can donate to either or both.) It’s very easy to be snide about “raising awareness,” but I figure there’s no better way to raise awareness than to show you just what it is you’re trying to help: it’s more than just another pink ribbon, folks.