Duesenberg, as an automotive brand, has been effectively dead since 1937 despite a couple of revival attempts; I never saw one myself until a World Tour ’03 visit to the Auburn Cord Duesenberg Museum in Auburn, Indiana.
The one nameplate I would love to see resurrected among all others is Duesenberg, but sadly I don’t think that even a clean-sheet, all-American $2 million Bugatti-fighter would be enough to overcome the overwhelming disdain that most Americans seem to have for anything quite so conspicuously extravagant these days. In the 1920s and 30s, they were aspirational icons. Were a similarly outrageous car brought to market today, it would likely get gobbed on the first time the owner left it parked in public. “It’s a Duesey!” has become “Look at that rich douchebag with more money than taste. Douche”. Can’t drive, small wang, probably stole it, etc., etc. The sort of people who would buy a Duesenberg likely wouldn’t give a rat’s arse about what the bitter, grasping lower orders think of them or their car, but I can’t think of a single other reason that the ultra-wealthy American isn’t being catered to at home. It’s a damned shame, really. Arguably the best cars ever built, and they’re American. They’re something to be proud of. And they will probably never be duplicated on your shores again.
Never seen a Bugatti around here, so I have no idea what our homegrown chavs would think of it, but I suspect that resentment of the upper-est crust is more a political than a cultural statement in the States.
That said, we’re certainly not going to get a Cadillac in this class so long as GM remains a ward of the state, so someone will have to buy the rights to the Duesenberg name from the current owner, whoever that might be. (Descendants of E. L. Cord? Did he even have any?)
By the way, if you asked me what dead brand I’d like to see raised up, I’d vote for Checker, maker of taxicabs and the odd civilian vehicle, which withdrew from the market in 1982 and then struggled along as a parts supplier until 2009.