While critically acclaimed, sales have not met expectations. Regarding sales of Japanese luxury flagships during the first six months of 2010, Acura has sold only 872 RLs, compared to 5,650 Lexus LS and 6,602 Infiniti M sedans. Enthusiasts and dealers said that the RL was not competitive because it is smaller, uses front-wheel drive, and lacks a V8 option, compared to its larger rivals in the mid-luxury segment that are rear-wheel drive and have a V8 available.
The home office apparently hasn’t been too concerned:
As the new RL offered more features and performance than the base version of its luxury competition’s (i.e., the base six-cylinder BMW 5 Series), Honda Japan suggested that it could charge more, though Honda Canada disagreed. The RL’s initial MSRP was $69,500 CAD, more than the six-cylinder BMW 525i and close to that of the V8-powered BMW 545i. At the RL’s price point, most consumers expected a V8, furthermore they did not perceive Acura as being on par with its German rivals and expected more value from the Japanese marque.
And apparently the Canadian branch called it correctly: according to Wheels.ca, the Acura RL is now the worst-selling car in Canada, having moved a pitiful thirty-three units in ten months this year.