For all you subordinate Clauses

Branding consultants Quietroom have introduced the Santa Brand Book, which offers useful advice on how to use this well-known brand to its best advantage. For instance:

Don’t use the over-familiar and paternalistic ‘Father Christmas,’ if only because it anagrams to ‘the rich Mr Fat-Ass’.

And you can’t have a proper brand book without a diagram, so:

Ho cubed

Of course, all this gives me an opportunity to point you to Vent #177, from this date in 1999, a semi-satirical (I think) piece about antitrust action against Santa.

(Via Fritinancy.)

1 comment

  1. Jennifer »

    18 December 2010 · 5:02 pm

    How do I love this? Let me count the ways. Totally stealing that graph and posting it up on the wall of my retail establishment. :-)

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