She doesn’t look mad

Over the weekend, a local media type was asking “What shoes would Mad Men gals wear?” Inevitably, this got forwarded to me, and I tossed off a few generalizations about early 1960s fashion, which, I opined, could be divided into Pre-Jackie and Post-Jackie. (I also heard from a writer with a current book about Mrs Kennedy’s days as a book editor, about which I know too little.)

Later, I went looking for representative looks from that era, and stumbled across this:

Cover of Knittax Magazine, July 1960

This is the cover of Knittax magazine, July 1960. (You can see all twelve covers from that year at Retro-Fashion.) This is perhaps a little more dreamy, a little less martini-fueled, than was being sought, but I liked the ensemble, and the shoes fit one description I had proffered: simple pump, relatively unadorned, a heel no higher than three inches.

The inevitable tangent, of course: what is Knittax, anyway? It’s a knitting machine with a couple hundred needles that looks only slightly like a medieval torture device, presumably aimed, not at commercial garment producers, but at the homemaker with a largish bank account. (Purl of great price, doncha know.) Of course, back then we were still waiting around for our flying cars.

1 comment

  1. John Salmon »

    7 February 2011 · 10:28 am

    Thought it was Mary Tyler Moore for a second, but then I realized this woman is far too thin to be MTM…and my pulse slowed quite a bit.

    Dig the gloves! Wish they’d come back into style.

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