CoverGirl is hawking something called “NatureLuxe Silk Foundation”, which boasts, per its magazine ad, “flawless coverage with a light-as-air feel,” and as the Fab Four used to say, you know that can’t be bad.
For some reason, I read farther down in the ad, and found this claim:
Even the $180* makeup can’t beat it for a lightweight feel!
My unlined eyes bugged out a bit at that, so I went down to the asterisk, and the fine print said:
* Avg. price based on US data from the NPD Group.
Does the NPD Group, through a subsidiary, sell $180 makeup? No. They’re a market-research firm. So much for my idea of reading down a list of brand names.
By now I was keen to find this pricey stuff, just on general principle. I finally wound up at SortPrice.com, and asked for face makeup sold at, oh, let’s say Nordstrom, in order of price. Sixty-six dollars was the lowest price available, and at the very top was, um, $180 for La Prairie Skin Caviar Concealer Foundation.
I should point out here that La Prairie claims SPF 15 for their product, CoverGirl only SPF 10 for theirs. On the other hand, CoverGirl has Taylor Swift in their magazine ad, and she looks 15.