Face value

CoverGirl is hawking something called “NatureLuxe Silk Foundation”, which boasts, per its magazine ad, “flawless coverage with a light-as-air feel,” and as the Fab Four used to say, you know that can’t be bad.

For some reason, I read farther down in the ad, and found this claim:

Even the $180* makeup can’t beat it for a lightweight feel!

My unlined eyes bugged out a bit at that, so I went down to the asterisk, and the fine print said:

* Avg. price based on US data from the NPD Group.

Does the NPD Group, through a subsidiary, sell $180 makeup? No. They’re a market-research firm. So much for my idea of reading down a list of brand names.

By now I was keen to find this pricey stuff, just on general principle. I finally wound up at SortPrice.com, and asked for face makeup sold at, oh, let’s say Nordstrom, in order of price. Sixty-six dollars was the lowest price available, and at the very top was, um, $180 for La Prairie Skin Caviar Concealer Foundation.

I should point out here that La Prairie claims SPF 15 for their product, CoverGirl only SPF 10 for theirs. On the other hand, CoverGirl has Taylor Swift in their magazine ad, and she looks 15.


  1. Laura »

    8 February 2011 · 2:32 pm

    I’m a Clinique girl myself and I look 15. Well, if you stand wayyy back and squint your eyes and suffer from brain damage.

  2. Nicole »

    8 February 2011 · 6:40 pm

    Make-up is stupidly expensive, skin care products even more so. Guess we gotta pay to replace all the bunnies they test it on…

    They can sell it though, because they all claim to sell youth in a bottle.

  3. fillyjonk »

    8 February 2011 · 10:16 pm

    Well, I saw a pair of “shapewear’ (like a girdle but they won’t call it that) the other day that claimed to “destroy fat” through some kind of microcrystalline caffeine thingy. I didn’t bother to look them up online but I bet they are pricey.

    (If caffeine actually DID destroy fat, I’d be sitting in a hot espresso bath Every. Damn. Night.)

  4. Tatyana »

    9 February 2011 · 6:31 am

    and no wonder.
    one job ad that I saw actually asked for a “designer with minimum BS degree, 15 to 20 years work experience and not older than 30yo”. Then it was hastily taken back, but I’m sure they got their gal.

  5. fillyjonk »

    9 February 2011 · 7:06 am

    Wow, guess they wanted a child prodigy for that one. She’d have had to have graduated from college at the age of 10, and gotten a job immediately. Or made some kind of deal with the Devil. Or something.

  6. Tatyana »

    9 February 2011 · 7:19 am

    FJ, all other ads mean the same, just don’t vocalize it so as not to be sued.

    Once I had asked a former colleague to recommend me to a Partner of a big company he was friends with (and who was coming to his dinner), after I read their ad describing exactly my qualifications and responsibilities. It was a 95% fit.
    My acquaintance (let’s call him Kurt) told me afterward that the Partner looked through my resume, nodding his head satisfactorily, then turned page, saw the date I graduated college and said: oh, no, we need young faces in my firm.

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