He only loves me for my can

Diet Pepsi has introduced a new beverage can. Same volume, but taller than the industry average; the rules of geometry being what they are, it’s also narrower than average, and you can predict what happens next:

The National Eating Disorders Association said it takes offense to the can.

Reinforcing stereotypes, doncha know, especially the one where women are “more attractive if they appear to be five or six inches high, a little thinner than the usual Pepsi can, and made of aluminum.”

Obviously what these poor, overwrought ladies need is to lap their empty calories out of a short, squat bowl, which won’t upset their worldview quite so much as something Disgustingly Skinny.

Me, I’ll go pour another Dr Pepper.

6 comments

  1. Baby M »

    14 February 2011 · 9:48 am

    These tall skinny aren’t all that new. Not too long ago, I got a 4-pack of mint-flavored organic soda in taller, thinner cans. (Not bad stuff, but I won’t be buying it again.) Whoever makes the organic soda (can’t recall the brand name) has been using these cans for some time.

  2. ms7168 »

    14 February 2011 · 10:28 am

    I used to eschew Pepsi. If you told me you served Pepsi I ordered tea :)
    But since I have started drinking Diet I have discovered that Diet Pepsi is a lot better than Diet Coke. Diet Dr. Pepper is even better but I usually go for cola instead.

  3. Jeffro »

    14 February 2011 · 11:54 am

    All Pepsi is doing is putting a marketing spin on saving aluminum. The tops and bottoms are where more of the material is – so cutting down the sizes and using more super thin sheet on the sides is gonna reduce the amount needed.

  4. fillyjonk »

    14 February 2011 · 2:14 pm

    So, is the next up gonna be “Pepsi Straw,” in a can that is 1/2″ wide and 3 feet tall?

    (or whatever. I don’t have the energy at the moment to figure out the appropriate ratio given the volume)

  5. CGHill »

    14 February 2011 · 2:28 pm

    Truth be told, I’m surprised they haven’t developed a version to be applied directly to the forehead.

  6. fillyjonk »

    14 February 2011 · 5:07 pm

    Some DMSO would probably fix that problem. Though they’d have to compensate for the alleged garlic-taste sensation caused by the stuff.

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