The Consumerist reported this week that CompUSA will be closing about 100 stores, which wouldn’t seem like such a big deal except for the fact that CompUSA has only 229 stores, meaning that almost half of their locations are on the chopping block.
I suspect the Oklahoma City store is doomed, for the following reasons:
- There are other big-box electronics stores close by: Best Buy is five blocks away, Circuit City about a mile.
- Rather a lot of people you think are store personnel are actually manufacturers’ reps brought in to hype their lines, who turn out to be less than helpful.
- A substantial percentage of the geek community shops at we-build-’em shops like PC Club, which is also close by.
- And an even more substantial percentage of the geek community says “Why go outside?” and orders the same stuff online.
Their marketing model seems to be to charge 10% more than anywhere else, and give you a rebate for the difference, which never arrives.
Nice work if you can get it, I suppose.