HelloGiggles.com is the project of these three excellent babes:
Founded by actress/musician Zooey Deschanel, producer Sophia Rossi and blogger/web personality Molly McAleer, HelloGiggles.com is the ultimate entertainment destination for smart, independent and creative females. Everything hosted on the site will be lady-friendly, so visitors need not worry about finding the standard Boys Club content that makes many entertainment sites unappealing to so many of us.
There are moments when I revel in fratboy humor, and moments when I am utterly appalled by it. (And sometimes, yes, those moments are adjacent to one another.) Their first piece, a three-minute spot for Teleflora, is cutely whimsical, and I have a high tolerance for whimsical cuteness, which gives me another excuse to keep an eye on HelloGiggles.