Act balmy

Nancy Friedman reveals a new development from Big Pharma:

Pfizer’s exclusive patent rights to Viagra begin to expire next year, and the pharmaceutical company is taking what you might call prophylactic measures. This month the company will introduce generic Viagra in New Zealand under the name “Avigra” — an anagram of “Viagra.”

I predict that this practice will catch on, and that these new generics will rocket to the Top Ten on the sales charts:

  1. AnVita
  2. Opalrex
  3. LateSun
  4. Saxfoam
  5. Sequel OR
  6. Dread-All
  7. SaneFlo
  8. DocAvert
  9. BeamIn
  10. Coorz

Or, you know, not.


  1. Ed Flinn »

    4 June 2011 · 10:53 am

    Another Pfizer moneymaker, Lipitor, will become available as a generic in the US next year.

  2. CGHill »

    4 June 2011 · 11:06 am

    Yeah, but the only good anagram I could come up with for that is “Tripoli,” and I have to figure that reminders of Libya will likely not help sales.

  3. Dan B »

    5 June 2011 · 2:13 pm

    Lipitor should have been a generic in May 2006. Amazing what you can get done in Washington if you have 20-40 million to throw around in lobbyist money.

  4. fillyjonk »

    5 June 2011 · 4:07 pm

    I dunno. There’s always ToriLip. But maybe reminders of Spelling won’t help sales either.

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