[T]he amino-acid intensive category is called “Protein” not “Meat.” Historically, one of the main criticisms of the USDA guides has been their insinuation that meat and dairy products are an essential part of every healthy diet. That’s not surprising considering the lobbying might of American agribusiness. At the end of the day, the U.S. Cattlemen’s Association is a lot more powerful than whoever represents our nation’s tofu producers in Washington. So, it’s nice to see the USDA taking an ecumenical stance when it comes to recommending “protein,” as opposed to “meat.”
However, when I saw the MyPlate icon, my first thought was: “The dairy industry won big, here.” Notice that in the top right corner, there’s a separate satellite orb labelled “Dairy,” in what looks like a glass next to the plate. The visual upshot is not only that dairy is a necessary part of every healthy diet, which is simply not true, but also that Americans should drink milk with every meal. Strictly speaking, the dairy orb could represent cheese, yogurt, or milk products, but it sure looks like a glass of milk with dinner.
In the back of my mind, I see a tofu-industry lobbyist, sneaking away from K Street at lunchtime in search of a Quarter-Pounder with Cheese. (See also this sad tale by Larry Groce.)
And I endorse this bit of informed cynicism:
[O]dds are, MyPlate is itself the product of heavy lobbying, just like its predecessors. So, caveat eater.
But I’m still not going to dunk my Oreo (or Hydrox, if available) in spring water.