When I was a kid, I never quite understood all 64 colors in the big Crayola box: what the hell was “sienna,” and why was it burnt? I eventually figured all that stuff out. I finally learned how to do those pesky RGB color codes that screw up the Web for us. (In case you were wondering, the color bars off to the sides are #330000.) Six times out of ten, I can even comprehend an OPI nail color.
In a redoubled effort to capture consumers’ attention in the sputtering economic recovery, some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion even a dark one as long as they result in a sale.
What they do not do is reveal the color.
Valspar, which once featured Apricot 1 (all the way up to Apricot 6), now offers Weekend in the Country, a name that might put you in mind of an idyllic getaway or a Stephen Sondheim tune but that will not convey a specific hue. (For the record, it is the color of mud; perhaps not such a great weekend after all.)
On the other hand, mud rooms are trendy these days.
Farrow & Ball’s “Dead Salmon” “dead” apparently means something like “matte” has its own modest charm.
Not that I should talk, of course, since my own walls, unrepainted these eight years, are now something like Free Clinic White.
(Via Pop Culture Junk Mail.)