The Coca-Cola Company, citing its 125th anniversary, has introduced a new 1.25-liter bottle, complete with traditional Coke waistline, which showed up on my local store shelves this week.
The perfect take-home size for smaller households, the 1.25-liter bottle, which will be available for less than $1.00, extends the growing stable of Coca-Cola packages designed to provide people with more ways to enjoy the beverages they love.
“Less than $1.00” = what, 99 cents? Actually, the local store in question had the new-style bottle for 98 cents, which is twice as much of a discount as I might have expected. Then again, shelf space inevitably being limited, the 1.25-liter bottles were shoved in hard against their 2-liter brethren which were being sold for a buck and a quarter.
The three-liter bottle has been missing in action for several years.