You know the one: boy meets girl, boy laboriously taps out love poem to girl on his iPhone, iPhone goes into brick mode.
And this is why the service counter at the Apple store is called the Genius Bar:
“I have some good news and some bad news,” he said. “First the good news. I have fixed your iPhone and have recovered your poem.”
“That’s great!” I announced. “So, what’s the bad news?”
“I read the poem.”