They can’t be beet

Two years ago, Necco wafers were reformulated with natural colorings and flavorings like beet juice and turmeric, the better to appeal to customers who insist on that sort of thing.

Demand promptly landed in the dirt, and now we’re back to Necco Classic:

“There were stacks and stacks of letters and e-mails that said, ‘Why did you do this? You ruined it’,” recalled Steve Ornell, Necco’s vice president of sales… [T]wo years after going all natural, the Revere company has gone back to its original recipe in hopes of recouping lost sales and loyal fans of the 164-year-old candy.

Sales dropped 35 percent during the Unfortunate Experiment. The project’s one defender turns out to be chalk-eating buffoon Michael Jacobson of the Center for Science in the Public Interest, who said:

“The unfortunate experience indicates the need for national action,” he said. “People’s perceptions would change if artificial coloring were removed from all foods.”

After issuing his statement, Jacobson slunk off to the broom closet, where he’s kept two McRibs on ice since last November.


  1. fillyjonk »

    26 October 2011 · 8:26 am

    “If we could just force everyone to do what we want, then everyone would do what we wanted.” Um. I think that’s the definition of a tautology right there.

    I’m actually surprised Jacobson isn’t calling for an immediate ban on candy, because it contains sugar and is “empty calories” or “food porn” or whatever he calls it.

    I used to eat Necco wafers occasionally (the much-maligned “clove” was actually my favorite flavor), but I haven’t seen them for several years – I thought they had stopped making them.

  2. nightfly »

    26 October 2011 · 3:21 pm

    I’m gonna have to go into my old blog’s archives for the faux-post I wrote about scientists finding out that life itself was bad for you.

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