Tanni Haas, Ph.D., author of Making It in the Political Blogosphere: The World’s Top Political Bloggers Share the Secrets to Success (Cambridge: Lutterworth Press, 2011), was kind enough to send a review copy this way, and I admit that it took me a while to get around to it, on the basis that if I wanted to know what bloggers think, I could presumably read blogs. Then again, as Dr. Haas points out in the Introduction:
Studies have found that political blog readers consider such blogs more trustworthy sources of information than they do any other mainstream news media, including online and offline newspapers, television, and radio. Political blogs are considered more trustworthy because they provide access to a broader spectrum of issues than is available in the mainstream news media; cover those issues in greater depth, with more independence and points of view; and present them in a manner that’s more understandable and relevant to readers.
And this reflects my own experience: I buy the local newspaper because it’s, well, local, but for national coverage, I’ll hit several blogs and monitor my tweetstream.
“Several,” of course, is not by any means a lot. Dr. Haas says there are 1.3 million blogs classifiable as “political.” (I don’t consider this a political blog: maybe 10 to 15 percent of the posts here have some sort of political orientation.) In the book, twenty name-brand political bloggers are interviewed six or seven pages each and now and then there’s something that looks suspiciously like wisdom. For instance, Haas quotes Thomas Lifson of The American Thinker:
Many people write material in order to demonstrate how much they know, or to put forth a point of view they feel strongly about. But they sometimes forget who the reader is, and what the reader needs to know… So the one piece of advice I’d give people is to look at their material through the eyes of the reader who doesn’t know you, who doesn’t care who you are, and who needs to be given a reason to read the next sentence of your posting and continue all the way through.
I am reasonably certain that no one will accuse me of trying to show off how much I know.
The principles of Making It in the Political Blogosphere can occasionally be extended to blogs on other topics; the “tribalism” of poliblogging referred to by Kevin Drum, for instance, likely exists in every other subject with more than a handful of bloggers. I’m thinking, therefore, that the book may also be of interest to people who can’t stand the thought of writing about politics, and there are, I suspect, many more of them.
(Here’s the obligatory Amazon link. The book can be had in trade paperback for $15 or Kindle-ized for $9.99. Being as how I’m in a generous mood, I’ll send a PDF to the first five people who ask nicely.)