Someone made a Schrute deal

Or, um, something like that:

The struggles of fictional paper company Dunder Mifflin to compete with real-life office-supply chains like Staples Inc. are a running joke on NBC’s The Office. Now, an online outlet owned by Staples is using the Dunder Mifflin name to try to sell more copy paper.

Staples’, based in Lincolnshire [IL], has struck a licensing deal with NBC’s parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as “Our motto is, ‘Quabity First'” and “Get Your Scrant on,” well-known phrases from the comedy series.

NBC will rake in about 6 percent of the proceeds, which is probably more than they’re getting from actual prime-time television.

(Via the Consumerist.)

1 comment

  1. fillyjonk »

    30 November 2011 · 10:35 am

    Huh. My campus orders a lot of stuff from Quill but I do not see them (at least, I hope I don’t see them) tossing out extra bucks for the Dunder Mifflin name. (“Oh hey, you know that Christmas bonus we were talking about….we got some paper in really cool boxes instead.”)

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