The Dutch retail chain HEMA advises that its new Mega Push-Up bra is good for two full cup sizes, not an inconsiderable accomplishment in this era of Cleavage über Alles, and is happy to draw attention to it by showing you the model in the red dress.
I am duly impressed, especially since the model in the red dress is a guy: Andrej Pejić, twenty years old, arguably the prettiest six-foot-two blond(e) working the runway today. I’d argue that he sells the product remarkably well, inasmuch as it brings a figure with no actual bewbage at all up to an almost-solid B.
To add to the It’s Complicated matrix: FHM named Pejić to their list of the 100 Sexiest Women in the World for 2011, ranking him 98th ahead of Lady Gaga. (They insist it was an accident.)