These guys must be Stude

Studebaker logo by Raymond LoewyApparently there’s going to be yet another attempt to revive Studebaker — nothing came of the last one almost a decade ago — but evidently somebody thinks there’s some serious equity left in this dead brand, though said somebody doesn’t seem to have a clue as to what that name really means:

Somehow, we’re far from convinced any of its conceptual designs will ever see the light of day. Looking over the proposed revival, we see a range of so-called Studebaker cars, trucks, motorcycles and scooters. Half the motorcycles are actually Hyosung models from Korea with Studebaker scripting on the fuel tanks, and the other half are nothing but poor renderings.

Really, if you’re going to do Studebaker justice, you need some highly original designs, and, well, Raymond Loewy died in 1986. I will be content, though, if they bring out a Dictator model.


  1. Nicole »

    5 February 2012 · 12:03 am

    My dad was a massive Stude fan. Not that we had any that ran at all when I was growing up. We had “future project” cars and trucks. :)

  2. Francis W. Porretto »

    5 February 2012 · 5:05 am

    I think I’ll hold out for the God-Emperor model.

  3. CGHill »

    5 February 2012 · 11:07 am

    This must have been from the time when Studebaker was distributing Mercedes-Benz in the States.

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