Where angels fear the tread

The really neat thing about those “try before you buy” rental stores is that by keeping the payments “reasonable,” it’s possible to sell, for instance, a $500 computer for $1300.

I would not have thought, however, that this premise was extensible to automobile tires:

RIMCO, a division of Atlanta rent-to-own furniture and electronics company Aaron’s, started in 2004 as a destination for drivers who wanted to pimp their rides with trendy wheels. But as the recession reduced customers’ demand for pricey rims, the company looked for other things it could sell that would keep shoppers coming back time and again.

The answer seemed obvious: tires.

And the targeted customer seems obvious: the douchecanoe who’s just inflicted a brand new set of 22s on a poor, defenseless Chevy Impala, and only then figures out that his old half-bald Walmart Chinese-import rubber won’t stretch six inches to fit. You can find half a dozen people like that any day on Yahoo! Answers.

(Via Autoblog.)

1 comment

  1. Jeffro »

    20 March 2012 · 2:07 pm

    I’ve yet to understand the logic behind some law enforcement. Way back when, when dirt was new and cars were carbureted, one might put really wide tires on the back of a muscle car to gain traction in quarter mile dashes, accompanied by air shocks or shackles on leaf springs raising the rear to gain fender clearance so the tires didn’t rub. If you didn’t mount some fender flares as well, you would get ticketed for tires that extended past the fenders.

    Now, the roller skate look is in, and front wheel drive cars have their camber all messed up with dished out wheels making them unsafe to drive, and they’re all exceeding fender width. And no tickets are handed out, even though the laws are still on the books.

    Sigh. Get off my lawn, you whippersnappers, before I thump you with my cane…..

RSS feed for comments on this post