The really neat thing about those “try before you buy” rental stores is that by keeping the payments “reasonable,” it’s possible to sell, for instance, a $500 computer for $1300.
I would not have thought, however, that this premise was extensible to automobile tires:
RIMCO, a division of Atlanta rent-to-own furniture and electronics company Aaron’s, started in 2004 as a destination for drivers who wanted to pimp their rides with trendy wheels. But as the recession reduced customers’ demand for pricey rims, the company looked for other things it could sell that would keep shoppers coming back time and again.
The answer seemed obvious: tires.
And the targeted customer seems obvious: the douchecanoe who’s just inflicted a brand new set of 22s on a poor, defenseless Chevy Impala, and only then figures out that his old half-bald Walmart Chinese-import rubber won’t stretch six inches to fit. You can find half a dozen people like that any day on Yahoo! Answers.