Narrower narrowcasting

Perennial D-Lister Kathy Griffin returns to Bravo this month with a primetime talk show called simply Kathy, and as you might expect, institutional print advertising for it contains Facebook and Twitter icons.

But the Twitter icon doesn’t mention a Twitter account for the show, or Kathy’s own account (@kathygriffin); it lists a hashtag — #kathy.

Given the growing tendency for hashtags to be hijacked, this may not be such a swift idea.

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