Begun, the cola wars have

Almost any paragraph in James Lileks’ Tuesday Bleat about Nanny Bloomberg’s manifest obsession with the size of your Big Gulp could be celebrated as a Quote of the Week, but I figured that a proper QOTW would have to include the whole thing, and I’d just as soon not copy it all over here. (And I’m sure he’d just as soon I didn’t copy it all over here.) I will, however, reproduce one representative passage:

A culture that redefines food choices as moral issues will demonize the people who don’t share the tastes of the priest class. A culture that elevates eating to some holistic act of ethical self-definition — localvore, low-carbon-impact food, fair trade, artisanal cheese — will find the casual carefree choices of the less-enlightened as an affront to their belief system. Leave it to Americans to invent a Puritan strain of Epicurianism.

Besides, the Mickey D Must Die crowd, thinking themselves to be enlightened free-thinkers, would instinctively resist, even resent, being labeled as Puritans, which to me is one more reason why they should be.


  1. Joe »

    8 June 2012 · 2:34 pm

    I just about spit out the drink I had just taken from my Big Gulp Mountain Dew when I got to the Poison jacket cover. Hilarious.

  2. Baby M »

    8 June 2012 · 3:44 pm

    Someday, James Lileks will write something dull and forgettable. It hasn’t happened yet, but by writing as brilliantly as he does as consistently as he does, Lileks is in gross violation of the laws of probability.

  3. Hammerbach »

    8 June 2012 · 7:34 pm

    I concur, Baby M – I’ve been reading him mostly daily for 11 years. Always enjoyed it. I just miss The Diner.

  4. Tatyana »

    8 June 2012 · 9:17 pm

    We all turn into a China Figurine Club: nodding our heads in unison at the mention of Lileks…

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