Dish Network is offering a new DVR called the Hopper, which offers the time-shifted viewer of primetime shows the option of automatically skipping commercials. It is possible, I suppose, that some small number of users might toggle off that option because they want to see the ads, but there’s probably not enough of them to mollify the three broadcast networks who have filed suit against Dish for having the temerity to mock their sacred business model.
And speaking of obsolete dinosaurs trying desperately to retain a foothold in a new biosphere:
At a … hearing on video distribution held by the Communications and Technology Subcommittee of the Energy and Commerce Committee, [Rep. John] Dingell [D-MI] complained that the service will allow potential voters to skip past important commercial messages.
“I’ve got an election coming up, like all my colleagues,” Dingell said, during his questioning of Dish Network Chairman Charlie Ergen. “We all put political ads on the local stations to reach our constituents. The Hopper potentially limits the ability of every member of this subcommittee to reach constituents to help them make up their minds on Election Day.”
Don’t worry, Johnny. Chief Justice Roberts will find some way to characterize it as a tax.
(Via Coyote Blog.)