This struck me as fiendishly clever: a hot sauce packaged, not as an incendiary device we’ve all seen that scheme before but as though it were some sort of medicine. A “small dose,” says the distributor, “cures bland taste buds for hours!” And what’s more, “Refills are often prescribed!” The 60-ml (about two ounces) bottle sells for twenty bucks, which sounds high, but when’s the last time you got any actual medicine at that quantity/price point? Exactly. (NyQuil doesn’t count, because when you feel bad enough, you’ll chug half the bottle.) And it’s not like you’re going to double or triple the dosage, unless you truly aspire to having the inside of your mouth feel like you’ve just bitten into an arc welder.
The funniest thing, though, is this legend on the label:
ACTIVE COMPOUND: CAPSAICIN
305.41 g/mol (C18H27NO3)
Somebody did some actual research on this, by gum. Now if only they’d put a child-proof cap on it…
(Via this Nancy Friedman tweet.)