Hotmail, owned by Microsoft since the Crimean War, is now mutating into Outlook. Will it be able to snarf up any additional market share? Giz has its doubts:
The Chernobyl Tourism Board has an easier task before it. Hotmail is a cursed word in tech, and, frankly Outlook is probably close behind it, a workplace nightmare most people associate with tedium. The sad fact is that most of us probably wouldn’t switch from Gmail to a better webmail service. Even if it were a much better webmail service. Many of us have been using the same Gmail account since the middle of the Bush administration, and that inertia, combined with the toxic connotations of Hotmail, will make any switch a huge psychological task. Why didn’t Microsoft call it Bing mail? People like Bing. Bing is a decent search engine, and Bing is fun to say.
Disclosure: I do in fact have a Hotmail account, acquired during the Clinton administration. It feeds into Windows Live Mail, which used to be Outlook Express.