Apple senior VP Phil Schiller, testifying in their lawsuit against Samsung, said that after the success of the iPod, Apple was looking for another product category to reinvent:
“This really changed everybody’s view of Apple both inside and outside the company,” Schiller said on Friday, resuming testimony that began toward the end of the day on Tuesday.
People suggested all kinds of things Apple could do, Schiller recalled: “Make a camera, make a car, crazy stuff.”
They did, in fact, make a camera, and a pretty good one; it’s sitting in your iPhone as we speak. But a car? You can guess how that would work out.