Considering the ins, outs and arounds that dealers present on a regular basis to conceal how much of the mint they’re clipping you for, I would dearly love to see one being held to the 95% off mark.
I remember a few years ago some car dealer commercials in which the announcer said, “You’ve heard of 2 percent! One percent! Zero percent! Well now, (generic dealer) goes even lower. That’s right! We’re offering minus one percent!”
The reduction was in the actual price of the car, even though the commercial phrased it as though the minus one percent referred to interest rates, as did the 2%, 1% and 0% figures. To figure that out, of course, you had to listen to the 78 RPM disclaimer at the end of the commercial, or think for the second and a half it takes to figure out nobody stays in business when they pay you to take their product.
It seems like I remember that campaign didn’t last long, replaced (I think) by the “employee pricing” racket that was evidently sneaky enough to hang around for awhile.
You sure that last one wasn’t offering a discount of minus one percent, Brett? Maybe they thought they’d find some chumps who would assume that minus signs are always good in prices and agree to pay 101% of MSRP.