Bloomberg News ran a piece a week ago that indicated Fiat, in its capacity as High Overlord of Chrysler, might be contemplating building Jeeps in China, and a phrase to the effect that they “may eventually make all their models in that country,” hinting at multiple lines, was apparently interpreted as meaning that Jeep was actually moving all its production to China.
There are times when the reading of a newswire report generates storms originated by a biased or predisposed approach.
On Oct. 22, 2012, at 11:10 a.m. ET, the Bloomberg News report “Fiat Says Jeep® Output May Return to China as Demand Rises” stated “Chrysler currently builds all Jeep SUV models at plants in Michigan, Illinois and Ohio. [Mike] Manley (President and CEO of the Jeep brand) referred to adding Jeep production sites rather than shifting output from North America to China.”
Despite clear and accurate reporting, the take has given birth to a number of stories making readers believe that Chrysler plans to shift all Jeep production to China from North America, and therefore idle assembly lines and U.S. workforce. It is a leap that would be difficult even for professional circus acrobats.
And just to hammer it home:
Let’s set the record straight: Jeep has no intention of shifting production of its Jeep models out of North America to China. It’s simply reviewing the opportunities to return Jeep output to China for the world’s largest auto market. U.S. Jeep assembly lines will continue to stay in operation. A careful and unbiased reading of the Bloomberg take would have saved unnecessary fantasies and extravagant comments.
Of course, were it not for unnecessary fantasies and extravagant comments, we’d have thirty blogs instead of thirty million.